08/2007
Symphony has been continuing its investment in retail brand Embrace, introducing five stunning new bedroom designs to its extensive collection as well as a portfolio of exciting new lifestyle photography.
The five new ranges add to Embrace’s collection of beautifully styled fitted furniture and offer a range of sumptuous tones from rich, dark walnut to creamy ivory.
Erin, Hannah and Rebecca help designers create a sophisticated look in the bedroom. With its dark, sultry walnut tones, Erin offers a chic, glamorous design, while the light walnut of Hannah and Rebecca is a refreshing alternative to the paler shades of oak and pearwood.
Sophia and Zara sit at the other end of the colour spectrum. Zara is a high gloss ivory slab door, creating cool, contemporary clean lines and can be teamed with Erin as an added design feature. Sophia on the other hand is the perfect embodiment of romanticism with its timeless ivory finish and stepped frame detail.
As with all of the ranges in the Embrace collection, each one helps designers make the most of all the available space in the bedroom and offers a wide selection of fitted furniture options from wardrobes to low level storage.
In a bid support the launch of these new ranges for its 200 retail partners, Symphony has invested in a series of strong, new lifestyle shots to bring the product to life. The new dressing rooms shots help retailers showcase the wide variety of internal storage options available and the versatility of the Embrace range, and will be used for a consumer PR campaign.
Senior Brand Manager for Embrace, Megan Esmond, says: "It's often the case that there isn't enough space in a showroom to fully illustrate the flexibility and the wide range of storage solutions available in the range. With our new lifestyle photography and a revamped brochure, we’re hoping to provide our retailers with a strong sales tool that shows the fitted furniture in a lifestyle setting and captures the imagination of the consumer."
A collection of bedroom styles ranging from contemporary to classic, Embrace is available through a network of around 200 independent bedroom design studios across the UK.
More Information
Further information on Embrace bedrooms is available through Symphony's Marketing Department on 0870 120 8000 or visit www.embracebedrooms.com
For further information contact:
Kate Gray or Emma Brown at MCG PR on 0113 268 5000
Tel: 0113 268 5000
Email: kate.gray@mcgpr.co.uk or emma.brown@mcgpr.co.uk.
